This past weekend my family and I were on a trip to the Chicago land area. Nothing unusual. I had a common theme keep reappear though, and this I shall call, "the North Face Effect"
For those few people that now exist that do NOT know what a The North Face jacket is, let me explain. Well, just look at the image above! The jackets come in all colors, styles and fabrics. Young children sport them as do the older generations. You can see the words The North Face emblazoned in bright white letters on the left shoulder area. It is also represented on the back of the garment as well. On our most recent trip to Chicago my family members and I would randomly do a running talley on how many people had these jackets on. On a recent trip to the Macaroni Grill, the number was somewhere around 26. We counted as we were waiting for our seat. A trip to Barnes and Noble unearthed close to 30 patrons proudly wearing their TNF jackets. They could be seen anywhere.. at church, the streets, the gas station.
The most common color of The North Face Jacket? Black. Hands down! And the most popular style? It is a tie between the puffy-down waist-length jacket and the fleece jacket. (sorry, I don't know their "technical" names!)
Seriously, it was becoming cult-ish!
Why do people like their The North Face clothing so much? Is it because they actually keep one warmer than their counterparts? Is it brand status??
I, being a marketing major in school, know all about branding, marketing, advertising, and the kind. I have also learned that I cannot stand brand-marketing for anyone! Why should I wear a companies logo stretched across my body and not get paid for it? Non-sense! (My opinion)
So, what am I saying about all of this. What is my point. I am NOT saying that if you wear a The North Face anything that you shouldn't! By all means wear it with a smile.
I was just randomly amazed by the shear quantity of individuals that all share a common thread.
(Pun intended)
Next time you are out and about see for yourself. Let me know what you see!
